MADARA is an award-winning, certified natural and organic self-care brand from Latvia. With a clinical approach, Madara harnesses the power of modern technology and their secret ingredient: Birch water. With the outbreak of spring, birch trees across the northern hemisphere prepare themselves for blossoming by running an energizing liquid to their branches, known as birch water. This traditional detox drink of northern cultures was recently discovered to have powerful anti-age effects on the skin. All of Madara’s products are vegan, cruelty-free, and Ecocert certified. Lets take a hint from the beautiful people of the North!