Ethos – SANNA Conscious Concept

Our story

SANNA’s platform supports ethical and sustainable practices by transforming consumerism into a pathway towards activism. Creating a place where the standard is natural and organic, where our globally sourced products are celebrated for their native origins, and where we allow consumers a place to be held accountable for their purchases.

Discover Our Acronym

Our Sustainability

Principles

BIPOC

SANNA sees inclusivity as essential to make her community abundant and diverse.

As a company standing firmly on our social engagement across the board, we aim to highlight ethical businesses owned by Black, Indigenous, and People of Color (BIPOC).

In support of the 15% pledge, our brand selection is comprised of at least 15% of BIPOC creators.

Clean Manufactoring

SANNA is aware of the inherent toxicity levels and negative environmental impact involved in average industrial manufacturing practices.

This is why we pay close attention to “Clean Manufacturing”, ensuring that our brands and product selection make use of natural and sustainable fibers, dyes, closed-loop processing, and clean-energy sources.

Social impact

Liberté, égalité, et fraternité, encore!

SANNA stands up for the underrepresented in the fashion industry and sees herself as an agent of positive social change.

This is why we have curated a selection of brands that apply commercial strategies to the improvement of the financial, social, or environmental wellbeing of specific communities around the world.

Vegan

SANNA loves animals and we are happy to see that “cruelty-free” is finally in vogue.

Having ecological wellbeing as one of our main sustainability focuses, we work with brands and products that refrain from the use of materials derived from animal origin, thereby ensuring respect for our Earthling brethren and Momma Nature.

Waste Reduction

SANNA believes that waste is the result of poor design… déguelasse!

We, therefore, see circular economies and smart waste management practices as solid steps toward a greener future.

Today, selected brands and products that integrate textile deadstock, upcycling practices, or low-waste methods into their manufacturing processes make part of our selection; giving pre-loved materials a second chance in life once more.

Meet OUR
FOUNDER & CEO
Sanna Rasmussen

As an American in Paris, I had the opportunity to live, breathe, and study fashion in one of the world’s trend capitals, beginning in my early twenties. At that time in my life, however, I consumed fashion like fast food; compulsively and without consideration for ingredients or origins.

It wasn’t until I learned about the fashion world’s shadow, following the 2013 Rana Plaza factory collapse in Bangladesh, that I opened my eyes to reality: the fast-fashion industry and its manufacturing practices are rotten from their core, masqueraded by fancy appearances, and the consumer’s immediate satisfaction rush.

These feelings were further magnified on a journey to Erode, India, as part of my master’s thesis in Sustainable Fashion Communications. During such a visit to one of India’s largest textile production regions, I came face-to-face with the tormenting reality that working children, women, and men experience as part of the supply chain.

Years of research and study of the existing marketing strategies, the cycles, and calendars of garment production, and the rise of fast fashion since the 1990s, have granted me a thorough academic and human understanding of how the fashion industry operates at all levels.

Today, my goal is to provide mindful consumers with the tools I wish I had back when my slow-fashion journey began—education, accessibility, transparency, and empowerment.

I truly believe that by educating ourselves as consumers we may understand how our investments support the systems of production we believe in. In doing so, the very trivial act of “buying” turns consumerism into activism by ensuring our personal health, the welfare of the people involved in the supply chain, and the wellbeing of our planet as a whole.

It is a pleasure to have you here with us, we believe impact relies on the numbers, after all!

Much love, Sanna

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